Future plans for bebe

bebe stores the women's fashion retailer known for its distinctive, contemporary fashion, today announced a licensing agreement with SSS SSS
abbr.
sick sinus syndrome Holding PTE PTE

The ISO 4217 currency code for the Portugese Escudo. , Ltd. for the importation of bebe merchandise and the opening of bebe retail stores in Singapore. The exclusive agreement will enable SSS Holding to import bebe products for sale in bebe retail stores in Singapore with a right to future expansion in certain other Southeast Asian countries. The first bebe retail store operated by SSS Holding is expected to open in Singapore later this year. J.S. Gill, president and founder of SSS Holding PTE, Ltd., holds similar retail agreements as the principal of other entities with labels including Rockport, Reebok Ree´bok`

n. 1. (Zool.) The peele. , Speedo An earlier scalable font technology from Bitstream Inc., Cambridge, MA (www.bitstream.com). Speedo fonts used the .SPD extension. See FaceLift. , LaCoste and Nautica, and operates over 200 stores across Southeast Asia. This will be bebe's first licensing agreement to export and retail in Southeast Asia. bebe currently has other licensing agreements in Israel, Greece and Mexico. "We are looking forward to working with such experienced partners in opening bebe's first stores in the Southeast Asia," said Manny Mashouf, president and CEO (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of bebe. "We selected SSS Holding because of their extensive experience in marketing and selling premier lifestyle brands in Southeast Asia." "bebe is a great brand and company. We are very excited to be given the opportunity to launch bebe in this part of the world and look forward to achieving similar success for the brand in Southeast Asia," said J.S. Gill, founder of SSS Holdings PTE, Ltd. In addition, our Public Relations Department communicates directly with fashion editors and supplies them with a continuous flow of product information. We are often featured in fashion magazine editorials. On occasion, we have co-sponsored promotional events with fashion magazines, such as Elle, Glamour, Marie Claire, Vogue, InStyle and Vanity Fair .

Competition

The retail and apparel industries are highly competitive and are characterized by low barriers to entry. Key competitors include, but are not limited to Arden B, BCBG, Express, Guess, Forever 21, and the Savvy Department within Nordstrom. We expect competition in our markets to increase. The primary competitive factors in our markets are: brand name recognition, product styling, product quality, product presentation, product pricing, store ambiance, customer service, and convenience.

I feel like Bebe's biggest obstacle for success would be that they are little too pricey. When you look at their competitors you can see that some of the key competitors are a lot cheaper in prices and have similar styles. When in college it is easier as we have talked about to pay less and have the same look. Now a days you can sometimes not tell the difference between a high fashion brand than a less expensive fashion brand. Bebe either needs to make a newer and ridiculously odd but curious look that has no comparison to other stores or they need to lower there cost in prices.

Bebe Green Environment

Make A Wish Foundation

I didn't find anything that Bebe had that contributed to a green environment, but I think that for Christmas that they should have a certain charity that they contribute a fashion show that gives half of its proceeds to that charity. It would help the sales profit and I think they would be viewed more highly if they did such a great thing as to give to the environment. They would be seen and heard and it is known that customers come before anything else. I would think that it would please people. When I know that a certain store brand is environmentally friendly and tries to help others, I will most likely buy from that brand because I respect that it is not all about the money to that company. In the world today all you see is money..money...money...it's becoming ridiculous. Can the company not take a step back and look at what really matters in this world? That is the question that stands before us.

Sweatshops for Bebe Clothing Working Conditions and the Impact it had on the Environment

In March 2004, Bebe stores agreed to a settlement in a federal lawsuit that was originally filed in December 2001 alleging sweatshops in California for the company bebe. Thirteen employees sued bebe for harassment and inhumane treatment and for working 11 hrs a day and six days a week. The company had denied a minimum wage and made the workers work overtime and punch out the time clock when they were suppose to get off, but they would stay over the hours and never get paid. The terms of the settlement were not publicly disclosed it was long overdue.
This is a huge impact on the environmet because of how the company treats its workers. It is normal to find sweatshops and how they mistreat their workers. That is a big deal in my eyes and I know that I am not the only one who thinks that there is something wrong with what's going on in companies today. I think the way a company is viewed should be by the way that you treat ur customers, but especially for the ones that work for the company. How bad does it look when the company mistreats their own? It just means that, that is one of the things that Bebe needs to work on as a whole. Bebe was kind of hush hush about the situation and the only way that anyone could have found this information out was by doing lots of research about this company. In many instances people are too busy now a days and don't have the time to just go and research things. They have heard about sweatshops, but I don't think people take the time out of the day to look at what is really going on here. Bebe kind of in a way were trying to play the I didn't do it card and just got caught in the action. I think that Bebe deserves to give the hardworkers their pay that they never got, and they owe a full out apology to their customers, but especially their workers.

Bebe vs. May Department Stores International Inc.

In Oct. 2002 May Department Stores International had a logo made for their men's clothing line that spread controversy with the Bebe line because the logo that was made for the May Department Stores looked very similar to the one of bebe. Phillip Cason was the graphic designer that had to testify that his idea was not inspired by bebe but that he had this idea planned before bebe even came out. May had to remove all of their advertisements, tags, and etc. because bebe didn't want their line and the May line to be confused. In the end May had to give bebe a percentage of the money and had to throw everything away with that confusing logo that was similar and create a new one.
ecf.moed.uscourts.gov/documents/opinions/BEBE_STORES_IN...

Bebe where located managers/ Executives

bebe stores, Inc.
Bebe Logo
	(PublicNASDAQ: BEBE)
Founded	1977
Headquarters	400 Valley Drive Brisbane, California United States
Key people	Manny Mashouf; Chairman Gregory Scott; Director and CEO
Industry	Clothing retail
Products	Apparel
Revenue	$509.5 million USD (2005)
Employees	3,400 (2005)
Marketing Advertising Campaigns The company utilizes an outside advertising agency works produce quarterly ads which are featured in fashion and lifestyle magazines, outdoor advertising, catalog, in-store visual presentation and on the bebe.com website. Models used in bebe advertising campaigns include Adriana Lima, Alice Dodd, James King, Isabeli Fontana, Magdalena Wrobel, Nina Brosh, Rose McGowan, Shirley Mallmann, Valeria Mazza, Yamila Diaz and Susan Eldridge. To further brand exposure, the company signs celebrities for longer ad campaigns. Mischa Barton was the face of bebe's 2006 ad campaign. The company signed actresses Rebecca Romijn as the face of bebe from Spring 2007 through Spring 2008 and Eva Longoria as the face of BEBE SPORT from Spring 2007 through Spring 2009. bebe stores headquarters in Brisbane The company markets its products under the bebe, COLLECTION bebe, BEBE SPORT, and 'bebe O' brand names through 279 retail stores, of which 202 are bebe stores, 56 are BEBE SPORT stores, 20 are bebe outlet stores and 1 is a bebe accessories store located in the United States, U.S. Virgin Islands, Puerto Rico, and Canada.[2] The company also operates a website and licenses 14 international stores. bebe: the first store was opened in San Francisco in 1976.	www.bebe.com Manny Mashouf owns 54% of the company. bebe stores (pronounced bee-bee) is an American clothing retailer founded in 1976 by the Iranian-born Manny Mashouf, who emigrated to the United States in the early 70s and opened the first bebe store in San Francisco. "Bebe" is the Persian word for "queen." http://encyclopedia.thefreedictionary.com/Bebe+stores

Bebe Bans Fur

San Francisco clothing retailer bebe has decided to drop real fuzzy-wuzzy fur from all of their designs come January, according to bebe CEO Gregory Scott. The company -- which made a name for itself with their beautiful designs-- maintains a 3% fur-use in their lines as of now. Come next year, they will be proudly fur free.


http://sfist.com/2007/11/01/bebe_bans_fur.php

Founder of Bebe and his manager's and executives

Bebe's founder, Manny Mashouf, lucked into the limelight. The onetime steakhouse owner ran his low-key apparel company, now based in Brisbane, Calif., for 15 years before becoming a fashion heavyweight. He had a loyal customer base, but sales never climbed above $6 million. "Before its affiliation with Hollywood, Bebe was just a sporadic mall operator," says Thomas Julian, trend analyst with ad agency Fallon McElligott.

Its soft-spoken chief executive dreamed of dressing young starlets in va-va-voom clothing. In 1990 Mashouf and a photographer began approaching aspiring actresses and asked them to appear in Bebe advertising for free. Mashouf sweetened the pitch by offering them Bebe clothes gratis. Charlize Theron (who has since starred in Mighty Joe Young and The Astronaut's Wife) was among the unknowns who took Mashouf up on his offer. "They liked the clothes and they liked the exposure," Mashouf, 61, says of his models.

And it did more for Bebe than the Iranian-born Mashouf (his first name was originally Manoucher) could have imagined. The actresses became walking billboards for the chain. They appeared in high-profile magazine ads. They could be seen wearing the clothes in trendy haunts around Los Angeles and San Francisco.

By 1995 Heather Locklear was sporting figure-hugging Bebe suits on the Fox Network hit Melrose Place. Bebe's first prime-time appearance surprised Mashouf, who hadn't yet courted TV wardrobe people.

Now Bebe actively pursues TV gigs. Every new season, Heather Vandenberghe, Bebe's director of marketing, evaluates the lineups, runs down the cast lists, looking for young, urban, hot actresses. Then she works with the studios' wardrobe managers and discusses what clothes they'll need for the year. That's how Bebe nabbed such stars as Jennifer Love Hewitt (Party of Five) and Lara Flynn Boyle (The Practice). The latest prospect: ABC's Wasteland. "It's a gamble," says Vandenberghe. "But we have yet to pick a show that's flopped." The exposure is free. Some large consumer goods companies pay big bucks to get their products placed in movies, but Mashouf claims he doesn't give away clothes to stars (though they sometimes get store discounts). "If the merchandise is good enough, it should be paid for," he says.

That's Mashouf the businessman, a guy who mixes well with Hollywood but is not one of them. He's got his hands full of the day-to-day operations of the company--manufacturing, retailing and, of course, picking fabric. His wife, Neda, 36, works part-time overseeing licensing of shoes and accessories, such as sunglasses, and sits on the board.

She moved to San Francisco from Iran when she was a teenager, met Mashouf when she was a college student and popped into his first boutique to make a layaway payment on a leather jacket. She still wears Bebe. Even so, surveying some of the 2,000 teeny-weeny bits of clothing--handkerchief tops and camisoles--at Bebe's headquarters, prompts Neda, a mother of two, to confide: "I'm thrilled I have boys.