Wednesday, November 18, 2009

Some Items to look foraward to in The Winter of 2009

W omen's Retro X Jacket

Brand new Patagonia Guide Jacket Size MM. - Maybe a great Christmas Gift at a deep 30%+ discount price !!
This is selling in the Winter 2009 Patagonia catalogue for $175. See pictures including page from the catalogue. 5 out of 5 stars rating in catalogue.

Sharp granite, sticky verglas, untracked lines. - enjoy them all in this versatile, soft-shell workhorse. Extremely durable, stretch and breathable, the fabric (4-way stretch 92% polyester that's 47% recycled/8% spandex) allows for an excellent fit while resisting wind, water and snow. The chamois lining on the collar, chin guard and wind flap and the soft, brushed interior provide next-to-skin comfort. The center-front zipper and three zippered external pockets have a DWR (durable water repellent) finish; articulated arms, a drawcord hem and supple, low-profie self-fabric cuffs round out the details.


http://boulder.craigslist.org/clo/1456930961.html




Patagonia Footwear Zero Impact sketch top image

Patagonia Footwear continue the open dialogue about their participation in Backpacker magazine's Zero Impact Challenge: to make a backpacking boot for a hiker hoisting a 13.5 kg (30 lb) pack and to do it with the least impact.

Click the link for Patagonia's previous communication on the challenge, (which Hi-Tec, Oboz, La Sportiva, and Wolverine are also undertaking.) But read on to learn how Patagonia are progressing in their product development.

Research
The company hit the trail to do their research. The Appalachian Trail (AT) to be more precise, and Mountain Crossings, Georgia, to exact. This is where the AT itself passes through the building, marking the only covered portion of the trail's 3,380 km (2100 miles.)

The staff at Mountain Crossings have, apparently, clocked up more than 100,000 miles experience of the Appalachian Trail between them, and they're in contact with over 2000 hikers. "We sit in the aorta, of the hiking world and see much more clearly what simply works and what doesn't." says owner Winton Porter.

Here's a lil' youtube vid they put together with some of the suggestions that were proffered:

Design/Development
Patagonia Footwear Zero Impact development team report:

"Thinking through our research and development it is hard not to ask "what is zero impact?" At Patagonia Footwear, we know there is no such thing. True zero impact of a footwear product or any product for that matter is impossible.

For this reason, we are focusing our designs to fit our own environmental guidelines, "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."

Such caveats aside they note, "After gathering this [Mountain Crossing] research, we set off quickly on the design and development process, working to design a boot and choose materials that address what we heard hikers and retailers "in the know" are looking for when it comes to performance on the trail while being mindful of our challenge to do it with the least environmental impact."

Patagonia footwear Zero Impact sketch side photo

(The text on the design sketch is possibly too small to read, so we'll excerpt some of the notes: Top grain leather. pigskin tongue/collar. recycled rubber toe bumper, recycled rand, zinc hooks, triple-stitch eye stays (for lace system). EVA midsole. Achilles notch.)

(Notes from the top sketch include: 20% recycled EVA dual density footbed. 5mm webbing loops. Gusseted mesh tongue.)

The development team thoughts continue: "We looked for materials that are going to last, be the most durable through time, as well as those with recycled content and naturally derived materials to stay true to the Patagonia brand heritage. Materials we are considering include: leather, wool, recycled fleece, recycled rubber, EVA, natural latex, recycled foam, mesh and hemp.

http://www.treehugger.com/files/2009/09/patagonia-footwears-zero-impact-backpacking-boot-update.php

Patagonia brand analysis

Check out this SlideShare Presentation:

Sub Brands of Patagonia


# Patagonia has very few true sub-brands because the original Key Brand Names brand name is so strong. It is not suprising that the few sub- brands that do exist are actually proprietary names for fabrics Synchilla Fleece... developed by Patagonia and used in their gear. The first alternative to natural fiber Patagonia introduced to the marketplace. Chouinard created Patagonia out of a need for more functional Regulator Insulation... climbing clothing than the thrift store sweats and dress khakis Regulator, developed as a more advanced fleece that climbers relied on at that time. As other companies than the original Synchilla, comes in different sprang up to compete with the Patagonia brand, Chouinard levels of insulation as part of a system of core differentiated his company by innovating better fabrics. These warmth for outdoor sports. fabrics, some developed over 20 years ago, are still in use today. H2No Storm Waterproof Barrier... Proprietary laminates and coatings that provide complete water- and wind-proofing protection. Capilene Performance Baselayers... One of the original Patagonia products, baselayers feature odor control and are completely recyclable. Also available in different weights depending on activity and user needs. 2.1 current brand portfolio
http://www.slideshare.net/whatidiscover/patagonia-brand-analysis-presentation

Tuesday, November 17, 2009

What's About to COME???!




BANGALORE (Reuters) - Mall-based women's apparel retailer Bebe Stores Inc (BEBE.O) said it will convert its existing Bebe Sport stores into PH8, a new retail concept, in November.

The Brisbane, California-based company said the PH8 stores will replace the existing 62 Bebe Sport stores in the United States and Canada, and will sell "active street wear and performance products."

"We know it (Bebe Sport) has taken a downturn over the last couple of years," B. Riley & Co analyst Jeffrey Van Sinderen told Reuters. "Bebe Sport was a lot about logos, and logos are not as important to their customers."

Earlier in July, Wall Street Strategies' Brian Sozzi had raised concerns about the future of Bebe Sport line, which has been underperforming for the past two years.

The retailer said it will maintain the Bebe Sport trademark and will sell some Bebe Sport products out of its Bebe retail stores.

Bebe's shares closed at $6.07 Tuesday on Nasdaq.

(Editing by Unnikrishnan Nair)

http://www.bzzagent.com/ap/ApHome.do?action=framedetail&ident=new-concept-to-replace-bebe-sports

Dubbed 2b?????

For those who love Bebe clothes but can't afford them, you'll be happy to hear this news. The brand has launched a new concept store, dubbed 2b, providing fashionable style at half the price of its original line. “You can definitely dress yourself under $100,” said Bebe's chief executive officer, Greg Scott.

The first 2b concept store, designed to look like a nightclub with flashy lights and bold colors, is currently being tested in SF. Offerings include Bebe's popular logo gear along with mini dresses, skinny jeans, and beaded tops, all ranging from $29 to $79. Smart of them to respond to the struggling economy with a more affordable line. Are you interested?

http://www.fabsugar.com/2651121









Nicole Richie Designs House of Harlow 1960 Exclusively for Bebe!

Bebe; Landov

The Kardashians aren’t the only stars lending their style status to Bebe. As if Nicole Richie wasn’t busy enough with her new contemporary line Winter Kate and the recent birth of her second child Sparrow James Midnight Madden, the multi-tasking mom has produced an exclusive collection of House of Harlow 1960 jewels for Bebe. Nicole’s Bebe jewelry collection will not only have the same hippie chic vibe as her regular line, but will also come at an affordable price with items ranging from $38 for earrings to $98 for a hairpiece. Talk about affordable star style! And that’s not all, Nicole has teamed up with the retailer to create a keepsake bracelet, $25, with a portion of sales going to the Ritchie-Madden Children’s Foundation. The line will launch with a party honoring Nicole next week, with pieces being sold on Bebe.com starting November 12



http://img2.timeinc.net/people/i/2009/stylewatch/blog/091116/nicole-richie-300x400.jpg