Sub Brands of Patagonia

# Patagonia has very few true sub-brands because the original Key Brand Names brand name is so strong. It is not suprising that the few sub- brands that do exist are actually proprietary names for fabrics Synchilla Fleece... developed by Patagonia and used in their gear. The first alternative to natural fiber Patagonia introduced to the marketplace. Chouinard created Patagonia out of a need for more functional Regulator Insulation... climbing clothing than the thrift store sweats and dress khakis Regulator, developed as a more advanced fleece that climbers relied on at that time. As other companies than the original Synchilla, comes in different sprang up to compete with the Patagonia brand, Chouinard levels of insulation as part of a system of core differentiated his company by innovating better fabrics. These warmth for outdoor sports. fabrics, some developed over 20 years ago, are still in use today. H2No Storm Waterproof Barrier... Proprietary laminates and coatings that provide complete water- and wind-proofing protection. Capilene Performance Baselayers... One of the original Patagonia products, baselayers feature odor control and are completely recyclable. Also available in different weights depending on activity and user needs. 2.1 current brand portfolio
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