What makes Patagonia and what comes into play?

The types of apparel that Patagonia sells are many items such as clothing and gear. They sell jackets, sweaters, socks, shoes, vests, pullovers, pants, luggage, duffels and much more. The apparel is set for any sport there are different types of apparel for each selection of sport or event. There are categories such as ski/snowboarding, fly fishing, hiking, surfing, trail running, and yoga. T5hese items are made to the best fit of the environment and its surroundings such as weather conditions. The durability is to meet what is best for that time and event or action. The use of wools and different fibers are important to the brand of Patagonia to make its products environmental friendly. Patagonia focuses on how to use different fibers and products in the best ways possible that are safe and to maintain some of our environment that we are losing. The feelings that Patagonia evokes is a feeling of comfort and knowledge of its purpose to do good things for its environment and the use to protect other customers.

The kinds of place that Patagonia brand sells to would be in an athletic stores or retail store including online retail stores. All over the U.S. Patagonia items are sold and out side of the U.S. too items can be purchased and shipped or bought by hand in stores. In Murfreesboro Patagonia brands can be found in Bink’s Sporting Goods or Dicks Sporting Goods. The items can be found in these athletic places because the customers use is pertaining usually targeting the use of exercise in some sport or routine. When I am looking for a good jacket or coat that is going to hold up during bad weather conditions or to go skiing in I would go to an athletic retail store to heck first. It is that kind of place that you can find Patagonia brands or on the Internet.

Patagonia’s brands will be associated with sports and other activities. It is focused around similar brands such as North Face, Screw, and Columbia. The services that Patagonia provides are through retail stores and the Internet and offer such outlooks on FaceBook, Twitter, YouTube, and MySpace. The convenience of shopping is convenient to its customers. The customer can look at the athletic retail stores and if the certain item can’t be found there than the next approach is shopping on the Internet or let the retail store buy the item for you to be shipped in the store. Patagonia is awesome to work with in many ways and they are more than willing to help everyone or anyone that needs help or has questions on their website.

What can you look forward to??

What can you look forward to in the Holiday catalog? Well prepare yourself for the risky, but fashionable look in shoes, apparel, and accessories! It will make you take a step back to wonder if you could pull off these new looks, but if you are thinking than you are thinking too hard. Just buy these items that make you stand out because you might have just started a new look for your peers. It's that taste that you need to add to your shopping bag! If you are a customer and don't like feeling like you have to get out and shop than think again. You may shop virtually on our website, by building a character to wear the items that you are interested in. This is to see whether or not if you like this item on yourself or another.

Patagonia fishing apparel makes a welcome to the UK arena

The Patagonia brand of fishing apparel makes a welcome return to the fly fishing arena in the UK this year as you will have seen from our own news items on Fish and Fly recently. One item inparticular which could be of interest is their Sticky Sole Wading Boots (page 44). With felt soles already being banned in New Zealand waters and concerns across the USA about the spread of invasive species, for both practical and moral reasons, we should all perhaps be considering switching to this type of wading boot when it comes time to buy a new pair of boots. Price - £105.00 (Also check out their layering systems - more on which will be coming soon on Fish and Fly!)

With a top name like Bill Drury on board at Sportfish you can bet that the new range of Speyworks salmon lines designed by the man himself will do exactly what they say on the box! With a choice of floating (£59.99) and switch tip lines (£99.99) available give them a cast at the Winforton and Reading stores and see what they can do for you.

Sometimes the small gadgets and gizmos are the ones that can be most useful and one I spotted is on page 107. Sportfish have brought out their own double zinger for £6.99 with the standard 20" of rot proof retractable cord but obviously allowing you to attach two devices instead of just the one.

http://www.fishandfly.com/articles/sportfish-spring-2009

Some Items to look foraward to in The Winter of 2009

W omen's Retro X Jacket

Brand new Patagonia Guide Jacket Size MM. - Maybe a great Christmas Gift at a deep 30%+ discount price !!
This is selling in the Winter 2009 Patagonia catalogue for $175. See pictures including page from the catalogue. 5 out of 5 stars rating in catalogue.

Sharp granite, sticky verglas, untracked lines. - enjoy them all in this versatile, soft-shell workhorse. Extremely durable, stretch and breathable, the fabric (4-way stretch 92% polyester that's 47% recycled/8% spandex) allows for an excellent fit while resisting wind, water and snow. The chamois lining on the collar, chin guard and wind flap and the soft, brushed interior provide next-to-skin comfort. The center-front zipper and three zippered external pockets have a DWR (durable water repellent) finish; articulated arms, a drawcord hem and supple, low-profie self-fabric cuffs round out the details.


http://boulder.craigslist.org/clo/1456930961.html

Patagonia Footwear continue the open dialogue about their participation in Backpacker magazine's Zero Impact Challenge: to make a backpacking boot for a hiker hoisting a 13.5 kg (30 lb) pack and to do it with the least impact.

Click the link for Patagonia's previous communication on the challenge, (which Hi-Tec, Oboz, La Sportiva, and Wolverine are also undertaking.) But read on to learn how Patagonia are progressing in their product development.

Research
The company hit the trail to do their research. The Appalachian Trail (AT) to be more precise, and Mountain Crossings, Georgia, to exact. This is where the AT itself passes through the building, marking the only covered portion of the trail's 3,380 km (2100 miles.)

The staff at Mountain Crossings have, apparently, clocked up more than 100,000 miles experience of the Appalachian Trail between them, and they're in contact with over 2000 hikers. "We sit in the aorta, of the hiking world and see much more clearly what simply works and what doesn't." says owner Winton Porter.

Here's a lil' youtube vid they put together with some of the suggestions that were proffered:

Design/Development
Patagonia Footwear Zero Impact development team report:

"Thinking through our research and development it is hard not to ask "what is zero impact?" At Patagonia Footwear, we know there is no such thing. True zero impact of a footwear product or any product for that matter is impossible.

For this reason, we are focusing our designs to fit our own environmental guidelines, "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."

Such caveats aside they note, "After gathering this [Mountain Crossing] research, we set off quickly on the design and development process, working to design a boot and choose materials that address what we heard hikers and retailers "in the know" are looking for when it comes to performance on the trail while being mindful of our challenge to do it with the least environmental impact."

(The text on the design sketch is possibly too small to read, so we'll excerpt some of the notes: Top grain leather. pigskin tongue/collar. recycled rubber toe bumper, recycled rand, zinc hooks, triple-stitch eye stays (for lace system). EVA midsole. Achilles notch.)

(Notes from the top sketch include: 20% recycled EVA dual density footbed. 5mm webbing loops. Gusseted mesh tongue.)

The development team thoughts continue: "We looked for materials that are going to last, be the most durable through time, as well as those with recycled content and naturally derived materials to stay true to the Patagonia brand heritage. Materials we are considering include: leather, wool, recycled fleece, recycled rubber, EVA, natural latex, recycled foam, mesh and hemp.

http://www.treehugger.com/files/2009/09/patagonia-footwears-zero-impact-backpacking-boot-update.php

Patagonia brand analysis

Check out this SlideShare Presentation:

Patagonia brand analysis

View more documents from whatidiscover.

Sub Brands of Patagonia

# Patagonia has very few true sub-brands because the original Key Brand Names brand name is so strong. It is not suprising that the few sub- brands that do exist are actually proprietary names for fabrics Synchilla Fleece... developed by Patagonia and used in their gear. The first alternative to natural fiber Patagonia introduced to the marketplace. Chouinard created Patagonia out of a need for more functional Regulator Insulation... climbing clothing than the thrift store sweats and dress khakis Regulator, developed as a more advanced fleece that climbers relied on at that time. As other companies than the original Synchilla, comes in different sprang up to compete with the Patagonia brand, Chouinard levels of insulation as part of a system of core differentiated his company by innovating better fabrics. These warmth for outdoor sports. fabrics, some developed over 20 years ago, are still in use today. H2No Storm Waterproof Barrier... Proprietary laminates and coatings that provide complete water- and wind-proofing protection. Capilene Performance Baselayers... One of the original Patagonia products, baselayers feature odor control and are completely recyclable. Also available in different weights depending on activity and user needs. 2.1 current brand portfolio
http://www.slideshare.net/whatidiscover/patagonia-brand-analysis-presentation

What's About to COME???!

BANGALORE (Reuters) - Mall-based women's apparel retailer Bebe Stores Inc (BEBE.O) said it will convert its existing Bebe Sport stores into PH8, a new retail concept, in November.

The Brisbane, California-based company said the PH8 stores will replace the existing 62 Bebe Sport stores in the United States and Canada, and will sell "active street wear and performance products."

"We know it (Bebe Sport) has taken a downturn over the last couple of years," B. Riley & Co analyst Jeffrey Van Sinderen told Reuters. "Bebe Sport was a lot about logos, and logos are not as important to their customers."

Earlier in July, Wall Street Strategies' Brian Sozzi had raised concerns about the future of Bebe Sport line, which has been underperforming for the past two years.

The retailer said it will maintain the Bebe Sport trademark and will sell some Bebe Sport products out of its Bebe retail stores.

Bebe's shares closed at $6.07 Tuesday on Nasdaq.

(Editing by Unnikrishnan Nair)

http://www.bzzagent.com/ap/ApHome.do?action=framedetail&ident=new-concept-to-replace-bebe-sports

Dubbed 2b?????

For those who love Bebe clothes but can't afford them, you'll be happy to hear this news. The brand has launched a new concept store, dubbed 2b, providing fashionable style at half the price of its original line. “You can definitely dress yourself under $100,” said Bebe's chief executive officer, Greg Scott.

The first 2b concept store, designed to look like a nightclub with flashy lights and bold colors, is currently being tested in SF. Offerings include Bebe's popular logo gear along with mini dresses, skinny jeans, and beaded tops, all ranging from $29 to $79. Smart of them to respond to the struggling economy with a more affordable line. Are you interested?

http://www.fabsugar.com/2651121

Nicole Richie Designs House of Harlow 1960 Exclusively for Bebe!

Bebe; Landov

The Kardashians aren’t the only stars lending their style status to Bebe. As if Nicole Richie wasn’t busy enough with her new contemporary line Winter Kate and the recent birth of her second child Sparrow James Midnight Madden, the multi-tasking mom has produced an exclusive collection of House of Harlow 1960 jewels for Bebe. Nicole’s Bebe jewelry collection will not only have the same hippie chic vibe as her regular line, but will also come at an affordable price with items ranging from $38 for earrings to $98 for a hairpiece. Talk about affordable star style! And that’s not all, Nicole has teamed up with the retailer to create a keepsake bracelet, $25, with a portion of sales going to the Ritchie-Madden Children’s Foundation. The line will launch with a party honoring Nicole next week, with pieces being sold on Bebe.com starting November 12

http://img2.timeinc.net/people/i/2009/stylewatch/blog/091116/nicole-richie-300x400.jpg

Business and Economic Leads

Bebe Stores, Inc. (NASDAQ: BEBE) produces and sells clothing and accessories to women between 21 and 35 years of age who follow the latest fashion trends. Sales of sweaters, shoes, handbags and jewelry have increased since last year, and its international business is rapidly expanding--international sales rose by 163% last year.Manufacturing costs are increasing for retail companies that produce their goods in China, which bebe is attempting to avoid by manufacturing its goods in other countries, such as Brazil and Italy. In addition, recessionary fears in the United States have led consumers to be more conservative with their spending, which the company is trying to account for by offering less trendy, more traditional items that it believes its clientèle will want to buy.
http://www.wikinvest.com/image/Bebe_Graph.JPG

^[8] Note: bebe's fiscal year ends in June.

Bebe has had mixed performance: on one hand it had decreasing sales in the second quarter of the fiscal year However, sales increased in the third quarter. Also, revenues have been increasing due to strong performance in shoes, handbags, and international sales. The company website has also been performing well, with a 23% increase in sales last year, due in part to a 21% increase in traffic to the site.

Due to the general uneasiness concerning the economy, many consumers are unsure of their financial security and thus have started spending less money on unnecessary items, which has led to lower sales for many retail companies. In response to this development, bebe--which usually provides merchandise that is up-to-date with the latest trends--has decided to decrease the number of "fashionable" items with unproven viability that it offers and instead focus on selling only those products that have proven to sell well and have a limited risk of being marked down. In other words, bebe wants to stock its stores with more items it is sure its customers will buy and decrease the risk of unpopular items that will stay on the shelves for months. Avoiding inventory buildup and keeping customers in its stores are bebe's main priorities.

Kardashian sisters team up with Bebe to create clothing line

You can do more than keep up with the Kardashians next year.

You can zip up, wrap up and button up with the trendy socialites.

Kim Kardashian announced online that she and her sisters are collaborating with Bebe to put out a clothing line in the spring of 2010.

“Kourtney, Khloe and I are designing for Bebe!,” Kim noted on kimkardashian.celebuzz.com.

“This is honestly a dream come true!

“We have always loved fashion and have wanted to design for such a long time and now we finally are!”



http://www.nydailynews.com/gossip/2009/10/17/2009-10-17_kardashian_clothing_line_soon_to_be_a_reality.html

Patagonia Style Outlook

Patagonia Jackets....




Good style for a Purpose
The target customer for Patagonia is directed to every Generation X, Y, baby boomer, and Grey Market. There is a category for each Man, Woman, Children and older people. It can provide for all generations and is convenient to help keep comfort to all. In all of these Generations there are characteristics that old and young people would spend their money on comfort and looks. In this case Patagonia gives a great choice of


categories on what to pick to wear or purchase. The different types of choices have a bigger range of outlook for all Generations. When it comes to getting clothing to work out or exercise through different activities all Generations look for what is going to keep them safe and if things go to a good profit than it is most looked at as a plus. Patagonia has no problem appealing to all generations.

Current fashion bebe

Old looks and they are still coming back in style!

The look of bebe clothing has a little bit of the Elizabethan Era when looking at the clothing's form and shape. Some focus points would be ruffles and the cuffs on some of the styled garments. It was sophisticated, but yet a form fitted look.

The look that everyone strives for! To be daring, having a dramatic impact


Bebe is known as a stylish woman inspirational, sexy fashion boutique. Some of the feelings that bebe evokes are a dramatic impact of accessories and apparel, has studded look with animal print, which is the latest look. In the apparel area there is sports wear, logo, suiting, tops, bottoms, dresses, and jackets and coats. The essence and feeling of bebe give off the edgy, high impact, evocative imagery, confidence, cutting edge, and sophisticated outlook on a merchants’ point of view.




Manny Founder of bebe with the Kardashians





Out with the old and in with the new!

The target customer will be most likely in Generation Y. In my mothers case and some of the older people on the verge of Generation X and Y could also pertain to the target customer for bebe. Most likely though it’s target is for Generation Y. These people have discretionary income and are quite diverse and accomplished. The Generation Y has high literacy rates and technological abilities, and is targeted by fashion and retail professionals. The appeal of the Generation Y is to have high outlooks on what is the popular look at the time and that is what bebe can give to that customer. The fashion sense comes down to the daring look that everyone wants to attempt to try, and to own that specific brand to just say that they own something bebe.