Wednesday, December 2, 2009

Sales What are they doing with the money earned???


Patagonia has been using organic cotton since 1996.

Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the natural eco-system. They have awarded over 31 million dollars in cash and in-kind donations to domestic and international grassroots enviro groups dedicated to making a difference in their local communities.

In 2005 Patagonia launched their Common Threads Garment Recycling Program, through which customers could return their worn out Capilene® , Performance Baselayers, worn out Patagonia® fleece, Polartec® fleece clothing (from any maker), Patagonia cotton T-shirts, and additional polyester and nylon 6 products labeled with the Common Threads tag.

From June 10 to July 19, 2008, Patagonia Retail Stores presented Voice Your Choice (VYC), a campaign created to help customers get involved in local environmental issues, show their support for local environmental groups and get warmed up for the November ’08 elections. Each store profiled five area groups that were doing something extraordinary to help restore and protect the local environment. Customers were then invited to make their voices part of the solution by voting for the group they felt deserved a $4,000 grant. VYC invited direct involvement in the allocation of a portion of each Patagonia Retail Store’s marketing and environmental grants budget.

I think that Patagonia does a great job with realizing that there surroundings and the people around them are the importance in their company. I think this is what stands out to me the most about this company is that they invest on making the world a better place and then hope that they will gain their money back in the future, but that is not what they focus on.

Important Information On work life and slight Problems with Fiber


Slight problems with the fiber:We also found that the cancer rate among the working population in that area was disturbingly high.

At this point almost 60% of our net sales were in cotton. We had to go to our farmers and convince them to go organic, and subsidise them to do so. Then we had to go to the spinners to ask them to clean their machines between doing conventional lines and ours, and subsidise them, too. Finally, we had to ask our customers to pay a premium so we could afford to do this. But we made the decision we'd rather go out of business than continue to use conventional cotton.

We were lucky: our customers embraced the concept. And today we make tens of millions of dollars from organic cotton and haven't produced a stitch of non-organic since.

It's thanks to our policy on work/life balance. Patagonia is a familial environment: we provide childcare on site, have an organic cafe, and run yoga, aerobics and pilates classes at lunchtime. We have a very holistic approach to our business. When you work for us, you're working with friends and like-minded individuals.

No one has an office – it's a horizontal management policy where everyone's voice matters. We get around 500 to 1000 applications for every position advertised at Patagonia, but it's rare that a job comes up because people don't leave.

What is Patagonia's most important innovation?

In 1995 we initiated a programme called 1% for the Planet. Initially, this was just grassroots giving but we got sick of waiting for the government to fix the problems we saw around us. Consequently, over time we've donated more than $33m financially and in kind. We also do a lot of pro bono work through our own internal agencies.

As the company developed we realised we couldn't manage on our own so we split 1% from Patagonia, making it into a non-profit agency and inviting other companies to join us. As of last December we had 1,000 members worldwide. It's a huge part of why we're in business. We make profits so that we can give money to people who are fighting the good fight.

What can others learn from you?

We hope that we can inspire people that doing right on behalf of the environment can be profitable.

We try to look at a long-term picture. If you think about what you want your company to be 100 years from now rather than one year from now, it changes the way you make decisions. This outlook also affects the way we design – we don't necessarily consider transitory fashion trends, and have more of an industrial perspective.

Wal-Mart have recently approached us and asked how they can be more like us. As a small company, the effect we have on improving the environment is minimal, but think about what a giant company like Wal-Mart can do. If Wal-Mart makes even the smallest change, it has a big impact.



Future Plans for Patagonia!


Way too much of what is made these days ends up in the trash at the end of its useful life. At Patagonia, we're working to change that.

In 2005 we launched our Common Threads Garment Recycling Program, through which customers could return their worn out Capilene® Performance Baselayers to us for recycling. We've since been able to expand the list of recyclable garments to include worn out Patagonia® fleece, Polartec® fleece clothing (from any maker), Patagonia cotton T-shirts, and now some additional polyester and nylon 6 products that come with a Common Threads tag.

Through Common Threads we can transform your unusable garments into new clothing, which gets us closer to a long-standing company goal of taking full responsibility for every product we make.

How to Recycle
Recycling old Patagonia garments is easy. Simply wash them first and use one of the following collection methods:

1. Mail them to the Patagonia Service Center at

Patagonia Service Center
ATTN: Common Threads Recycling Program
8550 White Fir Street
Reno, NV 89523-8939

2. Drop them off at the Patagonia Retail Store nearest you or at one of our Performance Baselayer Dealers – ideally, while you're running other errands, to reduce environmental impact.

Please note: Recycling your old clothes is voluntary. If you choose to recycle, you'll gain the satisfaction of knowing that your old polyester garments will not end up in a landfill or an incinerator, and that future Patagonia products will require significantly less virgin polyester (less oil) than products from seasons past.

Who Runs Patagonia??? Where are they located?


Main Company Address

259 West Santa Clara Street

Ventura, CA 93001

United States

Founded in 1973

Phone:

805-643-6074

800-543-5522

www.patagonia.com

Patagonia's culture evolved from the passions of Mr. Chouinard, an outdoors enthusiast who has developed a deep interest in environmental causes. Mr. Chouinard started in retailing nearly 40 years ago, when he began selling the climbing pitons that he first fashioned for his own use. These days, he spends half the year away from the office, surfing and fly fishing, often using these activities to field-test new clothing.

Key Executives

Member of R&D Team
Michael W. Crooke, the chief executive of the outdoor clothing company Patagonia Inc.






Green Environment for Patagonia Success


Patagonia, a designer and distributor of technical outdoor clothing based in Ventura, Calif., has a strong commitment to environmental responsibility.

The company has been donating 10 percent of its annual profits (or 1 percent of sales, whichever is greater) since 1985 to hundreds of grassroots environmental groups, totaling $15 million in cash, plus gear worth several million dollars. Patagonia's products, company officials say, are made from recycled polyester and organic instead of pesticide-intensive conventional cotton, where possible.

In 1998 Patagonia became the first California company to buy all its electricity from newly constructed renewable energy plants. Among its many environmental actions, Patagonia's Denver store is wind powered and the company uses photovoltaic panels that convert sunlight directly into electricity at its Reno store. In addition, the Reno store uses recycled materials, solar-tracking mirrors, energy-efficient lighting systems and carpet made from 100 percent recycled polyester.

Prior to taking his position at Patagonia in 1999, Crooke served as chief executive and chairman of Pearl Izumi, a cycling and performance apparel company based in Colorado. He also was general manager of Kelty Packs for several years and has worked with other outdoor companies, including Yakima and Moonstone Mountaineering. He has served for five years on the board of directors of the Conservation Alliance, the outdoor industry's environmental grant-giving organization, including one year as board president.


Future plans for bebe


bebe stores the women's fashion retailer known for its distinctive, contemporary fashion, today announced a licensing agreement with SSS SSS
abbr.
sick sinus syndrome
Holding PTE PTE

The ISO 4217 currency code for the Portugese Escudo.
, Ltd. for the importation of bebe merchandise and the opening of bebe retail stores in Singapore. The exclusive agreement will enable SSS Holding to import bebe products for sale in bebe retail stores in Singapore with a right to future expansion in certain other Southeast Asian countries. The first bebe retail store operated by SSS Holding is expected to open in Singapore later this year. J.S. Gill, president and founder of SSS Holding PTE, Ltd., holds similar retail agreements as the principal of other entities with labels including Rockport, Reebok Ree´bok`

n. 1. (Zool.) The peele.
, Speedo An earlier scalable font technology from Bitstream Inc., Cambridge, MA (www.bitstream.com). Speedo fonts used the .SPD extension. See FaceLift. , LaCoste and Nautica, and operates over 200 stores across Southeast Asia. This will be bebe's first licensing agreement to export and retail in Southeast Asia. bebe currently has other licensing agreements in Israel, Greece and Mexico. "We are looking forward to working with such experienced partners in opening bebe's first stores in the Southeast Asia," said Manny Mashouf, president and CEO (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of bebe. "We selected SSS Holding because of their extensive experience in marketing and selling premier lifestyle brands in Southeast Asia." "bebe is a great brand and company. We are very excited to be given the opportunity to launch bebe in this part of the world and look forward to achieving similar success for the brand in Southeast Asia," said J.S. Gill, founder of SSS Holdings PTE, Ltd. In addition, our Public Relations Department communicates directly with fashion editors and supplies them with a continuous flow of product information. We are often featured in fashion magazine editorials. On occasion, we have co-sponsored promotional events with fashion magazines, such as Elle, Glamour, Marie Claire, Vogue, InStyle and Vanity Fair .

Competition

The retail and apparel industries are highly competitive and are characterized by low barriers to entry. Key competitors include, but are not limited to Arden B, BCBG, Express, Guess, Forever 21, and the Savvy Department within Nordstrom. We expect competition in our markets to increase. The primary competitive factors in our markets are: brand name recognition, product styling, product quality, product presentation, product pricing, store ambiance, customer service, and convenience.

I feel like Bebe's biggest obstacle for success would be that they are little too pricey. When you look at their competitors you can see that some of the key competitors are a lot cheaper in prices and have similar styles. When in college it is easier as we have talked about to pay less and have the same look. Now a days you can sometimes not tell the difference between a high fashion brand than a less expensive fashion brand. Bebe either needs to make a newer and ridiculously odd but curious look that has no comparison to other stores or they need to lower there cost in prices.

Bebe Green Environment

Make A Wish Foundation

I didn't find anything that Bebe had that contributed to a green environment, but I think that for Christmas that they should have a certain charity that they contribute a fashion show that gives half of its proceeds to that charity. It would help the sales profit and I think they would be viewed more highly if they did such a great thing as to give to the environment. They would be seen and heard and it is known that customers come before anything else. I would think that it would please people. When I know that a certain store brand is environmentally friendly and tries to help others, I will most likely buy from that brand because I respect that it is not all about the money to that company. In the world today all you see is money..money...money...it's becoming ridiculous. Can the company not take a step back and look at what really matters in this world? That is the question that stands before us.

Sweatshops for Bebe Clothing Working Conditions and the Impact it had on the Environment


In March 2004, Bebe stores agreed to a settlement in a federal lawsuit that was originally filed in December 2001 alleging sweatshops in California for the company bebe. Thirteen employees sued bebe for harassment and inhumane treatment and for working 11 hrs a day and six days a week. The company had denied a minimum wage and made the workers work overtime and punch out the time clock when they were suppose to get off, but they would stay over the hours and never get paid. The terms of the settlement were not publicly disclosed it was long overdue.
This is a huge impact on the environmet because of how the company treats its workers. It is normal to find sweatshops and how they mistreat their workers. That is a big deal in my eyes and I know that I am not the only one who thinks that there is something wrong with what's going on in companies today. I think the way a company is viewed should be by the way that you treat ur customers, but especially for the ones that work for the company. How bad does it look when the company mistreats their own? It just means that, that is one of the things that Bebe needs to work on as a whole. Bebe was kind of hush hush about the situation and the only way that anyone could have found this information out was by doing lots of research about this company. In many instances people are too busy now a days and don't have the time to just go and research things. They have heard about sweatshops, but I don't think people take the time out of the day to look at what is really going on here. Bebe kind of in a way were trying to play the I didn't do it card and just got caught in the action. I think that Bebe deserves to give the hardworkers their pay that they never got, and they owe a full out apology to their customers, but especially their workers.




Bebe vs. May Department Stores International Inc.

In Oct. 2002 May Department Stores International had a logo made for their men's clothing line that spread controversy with the Bebe line because the logo that was made for the May Department Stores looked very similar to the one of bebe. Phillip Cason was the graphic designer that had to testify that his idea was not inspired by bebe but that he had this idea planned before bebe even came out. May had to remove all of their advertisements, tags, and etc. because bebe didn't want their line and the May line to be confused. In the end May had to give bebe a percentage of the money and had to throw everything away with that confusing logo that was similar and create a new one.
ecf.moed.uscourts.gov/documents/opinions/BEBE_STORES_IN...

Bebe where located managers/ Executives


bebe stores, Inc.
  • Bebe Logo

(PublicNASDAQ: BEBE)
  • Founded
1977
  • Headquarters
400 Valley Drive
Brisbane, California
United States
  • Key people
Manny Mashouf; Chairman
Gregory Scott; Director and CEO
Clothing retail
Apparel
$509.5 million USD (2005)
3,400 (2005)
  • Marketing


  • Advertising Campaigns

  • The company utilizes an outside advertising agency works produce quarterly ads which are featured in fashion and lifestyle magazines, outdoor advertising, catalog, in-store visual presentation and on the bebe.com website.
  • Models used in bebe advertising campaigns include Adriana Lima, Alice Dodd, James King, Isabeli Fontana, Magdalena Wrobel, Nina Brosh, Rose McGowan, Shirley Mallmann, Valeria Mazza, Yamila Diaz and Susan Eldridge.
  • To further brand exposure, the company signs celebrities for longer ad campaigns. Mischa Barton was the face of bebe's 2006 ad campaign. The company signed actresses Rebecca Romijn as the face of bebe from Spring 2007 through Spring 2008 and Eva Longoria as the face of BEBE SPORT from Spring 2007 through Spring 2009.
  • Enlarge picture
  • bebe stores headquarters in Brisbane The company markets its products under the bebe, COLLECTION bebe, BEBE SPORT, and 'bebe O' brand names through 279 retail stores, of which 202 are bebe stores, 56 are BEBE SPORT stores, 20 are bebe outlet stores and 1 is a bebe accessories store located in the United States, U.S. Virgin Islands, Puerto Rico, and Canada.[2] The company also operates a website and licenses 14 international stores.
  • bebe: the first store was opened in San Francisco in 1976.

www.bebe.com





Manny Mashouf owns 54% of the company.

bebe stores (pronounced bee-bee) is an American clothing retailer founded in 1976 by the Iranian-born Manny Mashouf, who emigrated to the United States in the early 70s and opened the first bebe store in San Francisco. "Bebe" is the Persian word for "queen."












http://encyclopedia.thefreedictionary.com/Bebe+stores

Bebe Bans Fur








San Francisco clothing retailer bebe has decided to drop real fuzzy-wuzzy fur from all of their designs come January, according to bebe CEO Gregory Scott. The company -- which made a name for itself with their beautiful designs-- maintains a 3% fur-use in their lines as of now. Come next year, they will be proudly fur free.


http://sfist.com/2007/11/01/bebe_bans_fur.php

Founder of Bebe and his manager's and executives

Bebe's founder, Manny Mashouf, lucked into the limelight. The onetime steakhouse owner ran his low-key apparel company, now based in Brisbane, Calif., for 15 years before becoming a fashion heavyweight. He had a loyal customer base, but sales never climbed above $6 million. "Before its affiliation with Hollywood, Bebe was just a sporadic mall operator," says Thomas Julian, trend analyst with ad agency Fallon McElligott.

Its soft-spoken chief executive dreamed of dressing young starlets in va-va-voom clothing. In 1990 Mashouf and a photographer began approaching aspiring actresses and asked them to appear in Bebe advertising for free. Mashouf sweetened the pitch by offering them Bebe clothes gratis. Charlize Theron (who has since starred in Mighty Joe Young and The Astronaut's Wife) was among the unknowns who took Mashouf up on his offer. "They liked the clothes and they liked the exposure," Mashouf, 61, says of his models.

And it did more for Bebe than the Iranian-born Mashouf (his first name was originally Manoucher) could have imagined. The actresses became walking billboards for the chain. They appeared in high-profile magazine ads. They could be seen wearing the clothes in trendy haunts around Los Angeles and San Francisco.

By 1995 Heather Locklear was sporting figure-hugging Bebe suits on the Fox Network hit Melrose Place. Bebe's first prime-time appearance surprised Mashouf, who hadn't yet courted TV wardrobe people.

Now Bebe actively pursues TV gigs. Every new season, Heather Vandenberghe, Bebe's director of marketing, evaluates the lineups, runs down the cast lists, looking for young, urban, hot actresses. Then she works with the studios' wardrobe managers and discusses what clothes they'll need for the year. That's how Bebe nabbed such stars as Jennifer Love Hewitt (Party of Five) and Lara Flynn Boyle (The Practice). The latest prospect: ABC's Wasteland. "It's a gamble," says Vandenberghe. "But we have yet to pick a show that's flopped." The exposure is free. Some large consumer goods companies pay big bucks to get their products placed in movies, but Mashouf claims he doesn't give away clothes to stars (though they sometimes get store discounts). "If the merchandise is good enough, it should be paid for," he says.

That's Mashouf the businessman, a guy who mixes well with Hollywood but is not one of them. He's got his hands full of the day-to-day operations of the company--manufacturing, retailing and, of course, picking fabric. His wife, Neda, 36, works part-time overseeing licensing of shoes and accessories, such as sunglasses, and sits on the board.

She moved to San Francisco from Iran when she was a teenager, met Mashouf when she was a college student and popped into his first boutique to make a layaway payment on a leather jacket. She still wears Bebe. Even so, surveying some of the 2,000 teeny-weeny bits of clothing--handkerchief tops and camisoles--at Bebe's headquarters, prompts Neda, a mother of two, to confide: "I'm thrilled I have boys.

Thursday, November 19, 2009

What makes Patagonia and what comes into play?





The types of apparel that Patagonia sells are many items such as clothing and gear. They sell jackets, sweaters, socks, shoes, vests, pullovers, pants, luggage, duffels and much more. The apparel is set for any sport there are different types of apparel for each selection of sport or event. There are categories such as ski/snowboarding, fly fishing, hiking, surfing, trail running, and yoga. T5hese items are made to the best fit of the environment and its surroundings such as weather conditions. The durability is to meet what is best for that time and event or action. The use of wools and different fibers are important to the brand of Patagonia to make its products environmental friendly. Patagonia focuses on how to use different fibers and products in the best ways possible that are safe and to maintain some of our environment that we are losing. The feelings that Patagonia evokes is a feeling of comfort and knowledge of its purpose to do good things for its environment and the use to protect other customers.

The kinds of place that Patagonia brand sells to would be in an athletic stores or retail store including online retail stores. All over the U.S. Patagonia items are sold and out side of the U.S. too items can be purchased and shipped or bought by hand in stores. In Murfreesboro Patagonia brands can be found in Bink’s Sporting Goods or Dicks Sporting Goods. The items can be found in these athletic places because the customers use is pertaining usually targeting the use of exercise in some sport or routine. When I am looking for a good jacket or coat that is going to hold up during bad weather conditions or to go skiing in I would go to an athletic retail store to heck first. It is that kind of place that you can find Patagonia brands or on the Internet.

Patagonia’s brands will be associated with sports and other activities. It is focused around similar brands such as North Face, Screw, and Columbia. The services that Patagonia provides are through retail stores and the Internet and offer such outlooks on FaceBook, Twitter, YouTube, and MySpace. The convenience of shopping is convenient to its customers. The customer can look at the athletic retail stores and if the certain item can’t be found there than the next approach is shopping on the Internet or let the retail store buy the item for you to be shipped in the store. Patagonia is awesome to work with in many ways and they are more than willing to help everyone or anyone that needs help or has questions on their website.


Wednesday, November 18, 2009

What can you look forward to??


What can you look forward to in the Holiday catalog? Well prepare yourself for the risky, but fashionable look in shoes, apparel, and accessories! It will make you take a step back to wonder if you could pull off these new looks, but if you are thinking than you are thinking too hard. Just buy these items that make you stand out because you might have just started a new look for your peers. It's that taste that you need to add to your shopping bag! If you are a customer and don't like feeling like you have to get out and shop than think again. You may shop virtually on our website, by building a character to wear the items that you are interested in. This is to see whether or not if you like this item on yourself or another.

Patagonia fishing apparel makes a welcome to the UK arena





The Patagonia brand of fishing apparel makes a welcome return to the fly fishing arena in the UK this year as you will have seen from our own news items on Fish and Fly recently. One item inparticular which could be of interest is their Sticky Sole Wading Boots (page 44). With felt soles already being banned in New Zealand waters and concerns across the USA about the spread of invasive species, for both practical and moral reasons, we should all perhaps be considering switching to this type of wading boot when it comes time to buy a new pair of boots. Price - £105.00 (Also check out their layering systems - more on which will be coming soon on Fish and Fly!)

With a top name like Bill Drury on board at Sportfish you can bet that the new range of Speyworks salmon lines designed by the man himself will do exactly what they say on the box! With a choice of floating (£59.99) and switch tip lines (£99.99) available give them a cast at the Winforton and Reading stores and see what they can do for you.

Sometimes the small gadgets and gizmos are the ones that can be most useful and one I spotted is on page 107. Sportfish have brought out their own double zinger for £6.99 with the standard 20" of rot proof retractable cord but obviously allowing you to attach two devices instead of just the one.

http://www.fishandfly.com/articles/sportfish-spring-2009