Old looks and they are still coming back in style!
The look of bebe clothing has a little bit of the Elizabethan Era when looking at the clothing's form and shape. Some focus points would be ruffles and the cuffs on some of the styled garments. It was sophisticated, but yet a form fitted look.
The look that everyone strives for! To be daring, having a dramatic impact
Bebe is known as a stylish woman inspirational, sexy fashion boutique. Some of the feelings that bebe evokes are a dramatic impact of accessories and apparel, has studded look with animal print, which is the latest look. In the apparel area there is sports wear, logo, suiting, tops, bottoms, dresses, and jackets and coats. The essence and feeling of bebe give off the edgy, high impact, evocative imagery, confidence, cutting edge, and sophisticated outlook on a merchants’ point of view.
Manny Founder of bebe with the Kardashians
Out with the old and in with the new!
The target customer will be most likely in Generation Y. In my mothers case and some of the older people on the verge of Generation X and Y could also pertain to the target customer for bebe. Most likely though it’s target is for Generation Y. These people have discretionary income and are quite diverse and accomplished. The Generation Y has high literacy rates and technological abilities, and is targeted by fashion and retail professionals. The appeal of the Generation Y is to have high outlooks on what is the popular look at the time and that is what bebe can give to that customer. The fashion sense comes down to the daring look that everyone wants to attempt to try, and to own that specific brand to just say that they own something bebe.
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