What is the purpose of such a successful brand and how did Patagonia come about? The ability to have a brand that is popular in society and has a great purpose!
The name Patagonia is known for its environmentalism. The quality that Patagonia mandates is working with processes that cause the least harm to the environment. The brand evaluates raw materials that invest in innovative technologies, police our waste, and use portions of sales to support groups that work to make a difference. The brand acknowledges the wild world disappearing, and so there is a strong commitment to protect undomesticated waters and lands. Patagonia believes in the inspiration of using its business to solutions for the environmental crisis. Patagonia’s goal is to “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis” (Internet 3). In this brand there are only positive aspects to improve aspects of life and our surroundings. Patagonia wants as a brand to further make every decision one that helps out others and is not selfish in any way, shape, for, or fashion.
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