Patagonia Jackets....
Good style for a Purpose
The target customer for Patagonia is directed to every Generation X, Y, baby boomer, and Grey Market. There is a category for each Man, Woman, Children and older people. It can provide for all generations and is convenient to help keep comfort to all. In all of these Generations there are characteristics that old and young people would spend their money on comfort and looks. In this case Patagonia gives a great choice of
categories on what to pick to wear or purchase. The different types of choices have a bigger range of outlook for all Generations. When it comes to getting clothing to work out or exercise through different activities all Generations look for what is going to keep them safe and if things go to a good profit than it is most looked at as a plus. Patagonia has no problem appealing to all generations.
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