Future plans for bebe

bebe stores the women's fashion retailer known for its distinctive, contemporary fashion, today announced a licensing agreement with SSS SSS
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The ISO 4217 currency code for the Portugese Escudo. , Ltd. for the importation of bebe merchandise and the opening of bebe retail stores in Singapore. The exclusive agreement will enable SSS Holding to import bebe products for sale in bebe retail stores in Singapore with a right to future expansion in certain other Southeast Asian countries. The first bebe retail store operated by SSS Holding is expected to open in Singapore later this year. J.S. Gill, president and founder of SSS Holding PTE, Ltd., holds similar retail agreements as the principal of other entities with labels including Rockport, Reebok Ree´bok`

n. 1. (Zool.) The peele. , Speedo An earlier scalable font technology from Bitstream Inc., Cambridge, MA (www.bitstream.com). Speedo fonts used the .SPD extension. See FaceLift. , LaCoste and Nautica, and operates over 200 stores across Southeast Asia. This will be bebe's first licensing agreement to export and retail in Southeast Asia. bebe currently has other licensing agreements in Israel, Greece and Mexico. "We are looking forward to working with such experienced partners in opening bebe's first stores in the Southeast Asia," said Manny Mashouf, president and CEO (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of bebe. "We selected SSS Holding because of their extensive experience in marketing and selling premier lifestyle brands in Southeast Asia." "bebe is a great brand and company. We are very excited to be given the opportunity to launch bebe in this part of the world and look forward to achieving similar success for the brand in Southeast Asia," said J.S. Gill, founder of SSS Holdings PTE, Ltd. In addition, our Public Relations Department communicates directly with fashion editors and supplies them with a continuous flow of product information. We are often featured in fashion magazine editorials. On occasion, we have co-sponsored promotional events with fashion magazines, such as Elle, Glamour, Marie Claire, Vogue, InStyle and Vanity Fair .

Competition

The retail and apparel industries are highly competitive and are characterized by low barriers to entry. Key competitors include, but are not limited to Arden B, BCBG, Express, Guess, Forever 21, and the Savvy Department within Nordstrom. We expect competition in our markets to increase. The primary competitive factors in our markets are: brand name recognition, product styling, product quality, product presentation, product pricing, store ambiance, customer service, and convenience.

I feel like Bebe's biggest obstacle for success would be that they are little too pricey. When you look at their competitors you can see that some of the key competitors are a lot cheaper in prices and have similar styles. When in college it is easier as we have talked about to pay less and have the same look. Now a days you can sometimes not tell the difference between a high fashion brand than a less expensive fashion brand. Bebe either needs to make a newer and ridiculously odd but curious look that has no comparison to other stores or they need to lower there cost in prices.