Wednesday, December 2, 2009

Bebe where located managers/ Executives


bebe stores, Inc.
  • Bebe Logo

(PublicNASDAQ: BEBE)
  • Founded
1977
  • Headquarters
400 Valley Drive
Brisbane, California
United States
  • Key people
Manny Mashouf; Chairman
Gregory Scott; Director and CEO
Clothing retail
Apparel
$509.5 million USD (2005)
3,400 (2005)
  • Marketing


  • Advertising Campaigns

  • The company utilizes an outside advertising agency works produce quarterly ads which are featured in fashion and lifestyle magazines, outdoor advertising, catalog, in-store visual presentation and on the bebe.com website.
  • Models used in bebe advertising campaigns include Adriana Lima, Alice Dodd, James King, Isabeli Fontana, Magdalena Wrobel, Nina Brosh, Rose McGowan, Shirley Mallmann, Valeria Mazza, Yamila Diaz and Susan Eldridge.
  • To further brand exposure, the company signs celebrities for longer ad campaigns. Mischa Barton was the face of bebe's 2006 ad campaign. The company signed actresses Rebecca Romijn as the face of bebe from Spring 2007 through Spring 2008 and Eva Longoria as the face of BEBE SPORT from Spring 2007 through Spring 2009.
  • Enlarge picture
  • bebe stores headquarters in Brisbane The company markets its products under the bebe, COLLECTION bebe, BEBE SPORT, and 'bebe O' brand names through 279 retail stores, of which 202 are bebe stores, 56 are BEBE SPORT stores, 20 are bebe outlet stores and 1 is a bebe accessories store located in the United States, U.S. Virgin Islands, Puerto Rico, and Canada.[2] The company also operates a website and licenses 14 international stores.
  • bebe: the first store was opened in San Francisco in 1976.

www.bebe.com





Manny Mashouf owns 54% of the company.

bebe stores (pronounced bee-bee) is an American clothing retailer founded in 1976 by the Iranian-born Manny Mashouf, who emigrated to the United States in the early 70s and opened the first bebe store in San Francisco. "Bebe" is the Persian word for "queen."












http://encyclopedia.thefreedictionary.com/Bebe+stores

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